NEWSLINE STORY

published March-April 2016

Keep it Fresh and Local to Promote the Sport

by Bill Marvin, 5th Vice President and Regional Director and Court Sanctioning Director

Looking out the window I see five inches of fresh snow. It is hard to imagine that in a few short weeks, the clanging of horseshoes in parks, backyards and at clubs throughout the nation will once again be in full swing. One of the things that can attract new pitchers to our sport is keeping the courts looking fresh, groomed and well-used. If there are weeds in the fence, crooked stakes, broken down backboards, and other things that give the appearance of nonuse, folks are not going to play a sport where the people ignore their facilities.

Working with local parks departments can be a challenge. Unless they are consulted in advance of improvements, there can and will be friction. Most local governments are strapped for funds and will be willing to work with clubs and leagues to coordinate the upkeep of facilities. Cities have an interest in maintaining parks and grounds, and will be appreciative of any help they can get.

Do you send your tournament results to the local media? Most newspapers are always looking for events in their area. Bowling and golf leagues routinely get coverage, and it is because someone in that group takes the time to forward the details. A simple email or phone call will get your event, or even league, the attention it deserves. Besides, who doesn’t like to see their name in the paper?

There are creative ways to advertise and promote the sport of horseshoes. Most metropolitan areas have weekly publications that will advertise upcoming events at no charge. Local radio stations often have weekly announcements for their area, and television stations have a place on their web sites. There are opportunities for free promotion of tournaments and leagues … take advantage of them.